David Dinetz & Dylan Trussell founded a production company called Culprit. In 3 years Culprit has established itself as a high end boutique production house responsible for a Beats By Dre live action billboard in Times Square, a global campaign for Starbucks, product launches for Spotify, Instagram, and the 2017 April Fools Prank for Virgin Atlantic, landing them a feature in Forbes magazines 30 Under 30 which quoted [Culprit] "is rewriting the playbook spurred by the rise of digital technology." Most recently Culprit has created Airplane Mode, a feature with the largest cast of social media stars ever assembled, with a combined following of over 600 million.
